The Advertising concept will focus on fusing Chinese and Colombian culture through the reference of old Chinese advertising posters with the Colombian crafted Marni market bag. Since Marni is investing in the Chinese market, the next edition of Marni market pop up store and limited edition bag will be launched in Shanghai – “Reel” shopping mall. The Chinese “lucky knot” originated as a method for communication, and a method of recording historical events. It was also used for artistic decoration and to symbolize thoughts and feelings in the Tang Dynasty.
Credits: Layout & Frames: Genny Haddad
Photography : Mariana Leite
Overall Research & Concept idea : Caroline Schoeller, Zou Jingjing, Mariana Leite, Genny Haddad
